Improving the structure and approach of mail marketing can bring a competitive advantage. In fact, being accurate in managing the target audiences of our email campaigns and helping to improve their results means lowering the CAC (cost per customer acquisition) in some cases. It is clear how knowing the usual

Marketing automation has revolutionized the way businesses engage with their customers and manage their marketing processes. From streamlining manual tasks to leveraging advanced technologies like AI and machine learning, marketing automation offers a wide range of benefits. In this article, we will explore the evolution of marketing automation, its benefits,

Nowadays, it's so important to deliver a customized experience to scale that we must learn how to automate that to stay ahead of the competitors. Marketing automation helps your team do what you hired them to — achieving business goals and moving the business forward. What are the advantages