Improving the structure and approach of mail marketing can bring a competitive advantage. In fact, being accurate in managing the target audiences of our email campaigns and helping to improve their results means lowering the CAC (cost per customer acquisition) in some cases. It is clear how knowing the usual

Marketing automation has revolutionized the way businesses engage with their customers and manage their marketing processes. From streamlining manual tasks to leveraging advanced technologies like AI and machine learning, marketing automation offers a wide range of benefits. In this article, we will explore the evolution of marketing automation, its benefits,

Nowadays, it's so important to deliver a customized experience to scale that we must learn how to automate that to stay ahead of the competitors. Marketing automation helps your team do what you hired them to — achieving business goals and moving the business forward. What are the advantages

According to a Marketo study, almost 50% of companies that invested in marketing automation achieved a return on investment within the first 2 to 6 months, while 76% of companies achieved a return within the first 7 to 12 months. Once you understand your customer behaviour, you can focus your

Acquisire e qualificare lead per commerce con la One Time OfferHo lavorato per clienti di quasi tutti i settori e ognuno presenta nuove sfideentusiasmanti. Grandi o piccole le aziende, hanno generalmente problematiche ben specificheritrovabili nel Conversion Rate, nel CAC (Costo di acquisizione Cliente), AOV(Valore dell’ordine medio) e LTV

Come incrementare le vendite con la marketing automation con triggerCross Promo Offer – è un trigger comportamentale che ha il compito di trasformare un lead iscritto alla newsletter, in cliente.Alex GenoveseAlex Genovese In my latest article I wrote about how creating new sales from inactive segment and transforming in paying