Data Analysis How Data-Driven Marketing Is Changing Consumer Behavior And E-Commerce Data-driven marketing has become a key factor in driving the success of e-commerce businesses, and its impact is only expected to increase in the coming years. In this article, we will explore how data-driven marketing is changing consumer behavior and how it can help online businesses reach their goals. Find
Data Analysis How To Improve Your Marketing Strategy by Understanding Cookieless Tracking The privacy changes initiated by Apple and the changes in user-level tracking introduced by Facebook and Google will lead to a decline in third-party cookies. Over the next few years, as these privacy-minded companies become more prevalent, many of the old marketing avenues will disappear. One of these significant and
Data Analysis How to use Google Analytics 4 Data Attribution comparison table Come usare l’attribuzione basata sui dati in Google Analytics 4How to use Google Analytics 4 Data Attribution comparison tableThey often use multi-channel strategies to acquire as many customers and sales as possible. However, we realize that the contribution of sales is often dictated by multiple partners and not always
Data Analysis E-commerce Analytics 101 (2024) In e-commerce, especially in DTC business, understanding the customers is the key to overcoming the wrench, and analytics is not only about making good business decisions; it provides information in a way that best suits decision-makers. They usually read product/company reviews from Trustpilot before placing an order to quickly
Data Analysis Creating Retargeting Campaigns using a data-driven marketing strategy Come Creare campagne di retargeting utilizzando una strategia marketing data-drivenNon tutti sono consapevoli che la corretta interpretazione e lettura dei dati analitici possono davvero guidarci in un percorso con meno rischi ed una strategia più solida. Estraendo lo storico degli acquisti dalla customer base è possibile comprendere se ci sono
Marketing Strategy How much product reviews affect sales and 7 tips to use them to increase sales Quanto incidono le recensioni dei prodotti sulle vendite e come utilizzarle per aumentare le venditeCome gestire le recensioni a proprio vantaggioAlex GenoveseAlex Genovese Considering about 93% of customers read product reviews to make a purchase, online product reviews CAN be one of your most significant e-commerce tools for generating revenue.
Data Analysis 2 Actionable CRO recommendations to increase shop sales 2 suggerimenti CRO da applicare subito per aumentare subito le venditeDue raccomandazioni che utilizzo come best practice che danno riscontro concreto nel breve termine (easy win)Alex GenoveseAlex Genovese Conversion Rate is the result of calculation between the number of generated sessions and the number of obtained orders. In other
Data Analysis Design a Data-Driven Customer Journey Map Creare una Customer Journey Data-DrivenL’analisi dei dati, o più semplicemente come leggere i dati analitici che tiforniscono i diversi tool, viene usata per scoprire problemi o opportunitànascoste nel business. Analisi Prescrittive, Descrittive o Predittive fanno tutta la differenza delmondo nel comprendere quale prodotto venderai…Alex GenoveseAlex Genovese Data analysis
Data Analysis Preparing for the future of privacy - Rethink measurement and tracking strategies Prepararsi al futuro della privacy – Ripensare alle strategie di misurazione e tracciamentoCome pubblicare annunci pertinenti agli interessi delle persone in base ai sitiweb che visitano? Come fai a sapere se un utente interagisce con i tuoi annuncisul Web e, come risultato, esegue un’azione sul tuo sito web? Con i
