Alex Genovese

How to Build a RAG Workflow in n8n for Retail Product Recommendations for Shopify

This workflow enables you to deliver real-time, personalized product recommendations or dynamic content (for email, chatbots, or web) by combining your own business data with the power of large language models.

The 9 Essential Marketing KPIs for 2025: Your Complete Guide to Business & Efficiency Metrics

In 2025, marketing is all about making data-driven decisions. If you want to grow your business, you need to track the right KPIs—those key performance indicators that show exactly how your marketing efforts are performing.

KPI Marketing 2025: La Guida Definitiva ai 9 Indicatori Essenziali per una Strategia Data-Driven

Nel 2025, il marketing non è più una questione di “feeling”: chi vince è chi sa leggere, interpretare e agire sui numeri.

Propensity to Buy Algorithms: Technical Foundations and Applications in E-Commerce

Propensity to Buy (PTB) algorithms are machine learning models that predict the likelihood of a customer purchasing a product or service.

Propensity to Buy Algorithms: Transforming Retail and Fashion with Data-Driven Insights

Propensity to buy algorithms are revolutionizing how businesses predict customer behavior, optimize marketing strategies, and drive growth.

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