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How to use Customer Segment and RFM Analysis

How to use Customer Segment and RFM Analysis

Come l’analisi RFM aiuta a segmentare e convertire meglio i propri clientiChe cos’è l’analisi della segmentazione dei clienti? I dati raccolti da Google Analytics rappresentano una buona base di partenza, maesistono tanti altri strumenti per poter ottenere più informazioni utili ai finidell’analisi interna (customer base) e

Come l'analisi RFM aiuta a segmentare e convertire meglio i propri clienti

Come l'analisi RFM aiuta a segmentare e convertire meglio i propri clienti

Che cos'è l'analisi della segmentazione dei clienti (customer segmentation)? I dati raccolti da Google Analytics rappresentano una buona base di partenza, ma esistono tanti altri strumenti per poter ottenere più informazioni utili ai fini dell'analisi interna (customer base) e per gli utenti anonimi (guest)

3 Marketing Automation for starting increasing sales today

Marketing Automations

3 Marketing Automation for starting increasing sales today

Nowadays, it's so important to deliver a customized experience to scale that we must learn how to automate that to stay ahead of the competitors. Marketing automation helps your team do what you hired them to — achieving business goals and moving the business forward. What are the advantages

How does Customer Value Optimization change your approach?

How does Customer Value Optimization change your approach?

Customer Value Optimization (CVO) is a process designed to create an outstanding customer journey and maximize the return on investment of all marketing activities. It focuses on optimization throughout the customer life cycle to increase brand and loyalty, and create customers for life. A typical ecommerce growth formula looks like

How to create Custom Audience for using in Lookalike in Google Ads Custom Audiences

How to create Custom Audience for using in Lookalike in Google Ads Custom Audiences

With no Personas, the companies risk to create their communications one-size-fits-all, that usually ends up in a poor communication. Starting from simple but important questions it should sometimes to understand that there are some lack of data to provide a better customer experience. – Which products are they most interested in?

Conversion Rate increase by 286% and dropout rate decreased by 57%

Conversion Rate increase by 286% and dropout rate decreased by 57%

Aumento del Conversion Rate del 300% e diminuzione del tasso di abbandono del 57%Come acquisire tramite Chatbot ed implementare strategie multicanaleAlex GenoveseAlex Genovese The problem of acquiring new users is always a hot enough topic, whatever the type of your business, SaaS or E-Commerce. The acquisition of a new

Aumento del Conversion Rate del 286% e diminuzione del tasso di abbandono del 57%

Aumento del Conversion Rate del 286% e diminuzione del tasso di abbandono del 57%

Conversion Rate increase by 300% and dropout rate decrease by 57%Aumento del Conversion Rate del 300% e diminuzione del tasso di abbandono del57%Come acquisire tramite Chatbot ed implementare strategie multicanaleAlexGenoveseAlex Genovese[https://alexgenovese.com/come-acquisire-tramite-chatbot-ed-implementare-strategie-multicanale/]Articolo disponibile in ItalianoT…Alex GenoveseAlex Genovese Il problema di acquisire nuovi utenti

Best Practices for using Machine Learning on E-Commerce today

Machine Learning

Best Practices for using Machine Learning on E-Commerce today

Providing a good customer experience online is one of the essential ingredients for the success of online businesses. Customer expectations have been greatly increased and these needs should be met with our products or services. Personalization can be used across a small part or entirely in category listing, emails, push

2 Data-Driven Email Marketing Automation to Uplift e-Commerce Retention

Marketing Automations

2 Data-Driven Email Marketing Automation to Uplift e-Commerce Retention

According to a Marketo study, almost 50% of companies that invested in marketing automation achieved a return on investment within the first 2 to 6 months, while 76% of companies achieved a return within the first 7 to 12 months. Once you understand your customer behaviour, you can focus your