Frequently Asking Questions

What is RFM analysis?

The RFM model is a classification system that orders customers according to an individual score calculated through three metrics:

Recency: the last time a user made a purchase.
Frequency: how often a user makes their purchases.
Monetary: average user spending given a reference period.

RFM Analysis allows you to segment customers based on their purchasing behaviour and define how active and profitable each group is.

How can I uplift my e-commerce conversion rate?

Personalization of the complete customer experience is a journey based on exploration, data collection, validation and insights to improve the customer experience of every audience member finally.

How can I generate more sales?

Segmentation is one of the core tasks of every marketer. It involves classifying customers or prospects into homogeneous clusters to understand better how they behave and to identify their mutually common attributes.

Given the constant need of customers to be recognized as being unique, it has now become more complex to understand or segment them.

To achieve the optimal customer experience, companies need to embrace a personalization maturity journey with different stages that combine data, segmentation optimization, and insight generation.

What is Customer Lifetime Value?

It's the value of a customer for a company over the entire duration of their relationship. This metric is extremely relevant as in most cases it is cheaper to maintain existing relationships with customers rather than acquiring new ones.

How can I analyze my Customer Base?

RFM segmentation is a method to identify the most important types of customers grouping by scores based on their recency, frequency and monetary values. The purpose is to predict which customers will likely buy again shortly.

Knowing this "customer features" allow companies to target specific customer groups based on their behaviors.

Thereby using wisely these insights you can generate an higher response rates, increased loyalty, and better customer lifetime value.

What is AARRR?

The Pirate Funnel could help you find this bottleneck. If you follow the steps below and fill in all the numbers, you’ll see what part of your funnel hurts your customers the most.

Awareness – How many people do you reach?
Acquisition – How many people visit your website?
Activation – How many people take the first important step? (E.g. Sign-up, install an app or post their first comment)
Retention – How many people return for a second/third/tenth time?
Revenue – How many people start paying? And how much do they pay?
Referral – How many people refer friends to your business?

Acquisition

Acquiring new customers means understanding what makes your customers tick. A successful company should have a continuous flow of prospects and be careful not to waste money in the wrong channels.

Increase your traffic and generate leads.
Optimize your marketing campaigns
Get traction for new product launches
Enhance your SEO and Content Marketing
Make your followers actual customers
Discover new customer acquisition channels

Activation

Having traction and visitors is good. But, what you want is to put a name (or email address :-)) Behind every click. Nurturing visitors is the only way forward. This is the first time that people have experienced your “Aha!” moment and benefited from the value proposition you promised them.

Optimize your onboarding process.
Automate your onboarding communication
Remove activation bottlenecks

Retention

Acquisition and Activation mean nothing if people don’t stick to your product or service. This is one of the most vital factors to achieve sustainable growth. Retention is the essence of growth hacking.

Accurate retention analysis
Advanced techniques for pulling users back
Optimize digest and educational communication

Revenue

People who pay to use your product or service put the real fuel into your company. Increasing MRR and finding new revenue streams is part of the Growth Hacking Mindset you need to have.

Increase your payable customer base.
Maximize your free trial and freemium conversions
Engage your customers and decrease churn
Capture & Measure the correct Metrics i.e. MRR

The General Data Protection Regulation (GDPR) is European Union legislation that will apply from May 25, 2018. However, its purpose can be summarized very simply: It aims to strengthen the rights of European Union (EU) citizens about how their data is used and protected. (‘Personal data’ means any information about an identified or identifiable natural person).

The GDPR applies to any organization inside or outside the EU that markets goods or services and tracks the behaviours of EU citizens. If you do business with Europeans that involves processing their data, this legislation applies to you.