A growth marketer with artificial intelligence skills.
I'm a fluff-assassins, blah-blah-slayers and I drive sustainable results
I have managed mid-sized e-commerce businesses and assisted them in increasing margins and revenues through growth initiatives, automation, and artificial intelligence.
I have worked with 40+ satisfied companies from different sectors (fashion, food, beauty, cosmetics, etc.) and learned their various market constraints and business dynamics.
Why do clients choose to work with me?
- I guarantee my work. Using data, I prove how much I can add in sales and tangible values you get through a data-driven approach.
- Share new knowledge and analytical points of view. The essential thing about growth hacking is that you can not do it once, but you must continue to apply it long-term for accurate results. That's why I teach all my customers how they can continue my work.
- I always got the point and solve issues.
If you're convinced send me an email to share your projects and goal.
If you still need more information, please look at what Work With Me page would suit you best.
Degree & Certifications
Business Analytics
Harvard Business School Online
Professor: Andrew Ng
May 18, 2022
Applying Machine Learning to Your Data with GCP
Google Cloud
Nov, 2019
Creating New BigQuery Datasets and Visualizing Insights
Google Cloud
Feb 13, 2019
Achieving Advanced Insights with BigQuery
Google Cloud
Mar 28, 2019
Marketing Analytics – Darden School of Business
Date: Mar 28, 2019
Exploring and Preparing your Data with BigQuery
Google Cloud
June 19, 2018
Machine Learning
Stanford Online
Professor: Andrew Ng
June 19, 2018
Grade Achieved: 99.21%
Mastering Business Models and Mastering Value Propositions
Strategyzer
Mar 19, 2014
Courses
Supervised, Unsupervised & Reinforcement
Georgia Tech
Date: 2020
Intro to Machine Learning
Udacity
Date: 2020
Info: Sebastian Thrun, Katie Malone
Bitcoin and Cryptocurrency Technologies
Princeton University
Date: 2019
Grade Achieved: 95%
Export Gurus - Google Italia
Date: 2019
The Long Story
A used-to-be full-stack developer started my couple freelance career, and I quickly realized that I should have a marketer approach in every project I developed. I worked hard to become a digital entrepreneur, founding my first company, Hubstrat, which grew by 20% yearly.
I started the company to create digital strategies that mix online and offline. I had the opportunity to work with different-sized clients working with Italian and European remote professionals.
I was in charge of handling company production and taking with customers' marketing strategy. I have had the opportunity to create and manage a heterogeneous team, starting with 3, and growing to 25 people (remotely in Europe and in an agency) to create digital products that deliver a better customer experience.
I founded the company into 2013 from scratch, growing 30% year over year.
I worked in FiloBlu as a Product Manager and person in charge of the Conversion Rate Optimization of the best company clients, such as Elisabetta Franchi, Lotto Italia, OBag, Zanellato, Manila Grace, L'autre chouse, etc.
Indeed, I have the opportunity to analyze the business and data of different clients to solve issues about Personas and conversion rates. In addition, I deal with marketing strategies, solving complex conversion rate issues by analyzing quantitative and qualitative data.
I created innovative marketing cycles from data ingestion to predictive data, connecting this information to marketing automation/orchestration products.
The company signed a strong Google partnership, and I was the person in charge of aiming to create the new marketing architecture using Google Cloud infrastructure. The main goal was to aggregate customers' behaviour, demographic and 3rd party data into BigQuery, where machine learning algorithms extract customer insights: LTV, purchase predictions, customer segmentations, K-Means and personalization data to inject the shop and wherever it makes the difference for uplifting customer experience and sales. Using Google API, I connected different products to create the last part of the cycle through Marketing Automation products, Chatbots, and others.
Indeed, the main advantage of aggregating customers' behaviour and preferences is discovering business opportunities and fixing the issues through a Customer Data Platform or Business Intelligence.
I founded Growth Marketing which provides consulting services based on data-driven and scientific methods.
Recently launched getreica.com - A generative photo editing suite for marketeers and innovative brands.