Marketing Strategy - Alex Genovese (Page 2)

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Marketing Strategy

In a data-driven approach, decisions are made based on data instead of intuition. It's an exploratory approach that analyzes data to extract scientifically interesting insights (e.g., patterns) by applying analytical techniques and modes of reasoning.

Maximizing Customer Lifetime Value through Data Analysis in E-commerce

Maximizing Customer Lifetime Value through Data Analysis in E-commerce

Customer Lifetime Value (CLV) is a critical metric for any e-commerce business. It represents the total revenue a business can expect from a single customer throughout their relationship. This article delves into how e-commerce businesses can use data analysis to enhance CLV and outlines a step-by-step strategy, including an RFM

Race Framework Marketing: A Practical Guide with Examples

Marketing Strategy

Race Framework Marketing: A Practical Guide with Examples

The RACE Framework is a strategic model designed to guide businesses through the entire customer journey, from brand awareness to post-purchase engagement. It stands for Reach, Act, Convert, and Engage, and it’s widely used in digital marketing to structure and optimize campaigns effectively. Each phase focuses on a different

The Ultimate Guide to Customer Value Optimization (CVO)

The Ultimate Guide to Customer Value Optimization (CVO)

Customer Value Optimization (CVO) is an essential strategy for businesses looking to enhance customer retention, boost long-term revenue, and create sustainable growth. As the eCommerce landscape becomes increasingly competitive, businesses must shift their focus from merely acquiring customers to maximizing the value of each customer over time. This guide will

How to Boost Sales with Google Search Console: A Comprehensive Guide

Marketing Strategy

How to Boost Sales with Google Search Console: A Comprehensive Guide

Consider Google Search Console as great ally: in the sections dedicated to mobile some alerts and warnings guide you to the most important UX errors. When it comes to improving your website's performance and, ultimately, driving more sales, Google Search Console (GSC) is an invaluable tool. It’s

Marketing Strategy

Automatic ecommerce brand: la marginalità come fattore determinante per la crescita

La marginalità è un fattore importantissimo per creare strategie di marketing riguardanti gli e-commerce. Difatti una differenza di guadagno/margine alla vendita di prodotto va ad influire senza alcun dubbio sulla ponderazione degli investimenti pubblicitari e di conseguenza sul pricing di vendita riguardante il bene oggetto di compravendita. Non tutti

Generare immagini con AI: La rivoluzione creativa a portata di click

Generare immagini con AI: La rivoluzione creativa a portata di click

Ehi, marketer digitale! Sei pronto a scoprire come l'intelligenza artificiale sta trasformando il mondo della creazione di immagini? Oggi ti svelo i segreti per generare immagini con AI, e il bello è che puoi farlo anche gratis! L'era dell'IA per generare immagini è qui

Data-Driven Marketing in E-commerce Market in 2024

Data-Driven Marketing in E-commerce Market in 2024

Data. Nothing can give us greater assurance of success than knowing the data we have available and the interactions users have made with our website, and nothing is more useful than a Data-Driven Marketing Strategy to reach your goals. Knowing browsing habits, demographics, time spent on the product page, and

Unlocking the Power of Customer Segmentation: Strategies for Targeted Marketing

Unlocking the Power of Customer Segmentation: Strategies for Targeted Marketing

Introduction to Customer Segmentation Customer segmentation is a crucial aspect of any successful marketing strategy. By dividing your customer base into distinct groups based on their characteristics, behaviors, and preferences, you can effectively tailor your marketing efforts to target each segment. This allows you to deliver personalized messages and offers,

Mastering Growth Marketing for E-commerce: Data-Driven Strategies That Work

Mastering Growth Marketing for E-commerce: Data-Driven Strategies That Work

Hey there, fellow e-commerce enthusiasts! Ready to dive into some growth marketing magic? Let's cut through the noise and get straight to the good stuff. Growth marketing for e-commerce isn't just about flashy ads and catchy slogans. It's about understanding your data and using