Leggi anche come utilizzare GA4 in questo nuovo scenario Cookieless tracking: come funziona il tracciamento senza cookie e come leggerli in Google Analytics 4Il tracciamento senza cookie è diventato sempre più importante nel mondo digitale, in quanto molte piattaforme stanno adottando politiche più restrittive sui cookie. Saranno inoltre considerate le

The cookieless future is rapidly approaching, significantly changing the digital advertising landscape. Marketers, advertisers, and businesses face new challenges and opportunities as they navigate this evolving terrain. Understanding the implications, strategies, and technological innovations in the cookieless era is crucial for staying ahead in digital marketing. Key Takeaways * Adopting a

Understanding the customer journey through data modelling is essential for businesses to gain insights into customer behaviour, interactions, and touchpoints. Companies can create effective data models to understand the customer journey by analysing customer behaviour and mapping their interactions. Key Takeaways * Data modelling helps businesses understand customer behaviour and interactions.