Alex Genovese (Page 12)

Sign in Subscribe

3 Marketing Automation for starting increasing sales today

Marketing Automations

3 Marketing Automation for starting increasing sales today

Nowadays, it's so important to deliver a customized experience to scale that we must learn how to automate that to stay ahead of the competitors. Marketing automation helps your team do what you hired them to — achieving business goals and moving the business forward. What are the advantages

How does Customer Value Optimization change your approach?

How does Customer Value Optimization change your approach?

Customer Value Optimization (CVO) is a process designed to create an outstanding customer journey and maximize the return on investment of all marketing activities. It focuses on optimization throughout the customer life cycle to increase brand and loyalty, and create customers for life. A typical ecommerce growth formula looks like

How to create Custom Audience for using in Lookalike in Google Ads Custom Audiences

How to create Custom Audience for using in Lookalike in Google Ads Custom Audiences

With no Personas, the companies risk to create their communications one-size-fits-all, that usually ends up in a poor communication. Starting from simple but important questions it should sometimes to understand that there are some lack of data to provide a better customer experience. – Which products are they most interested in?

Conversion Rate increase by 286% and dropout rate decreased by 57%

Conversion Rate increase by 286% and dropout rate decreased by 57%

Aumento del Conversion Rate del 300% e diminuzione del tasso di abbandono del 57%Come acquisire tramite Chatbot ed implementare strategie multicanaleAlex GenoveseAlex Genovese The problem of acquiring new users is always a hot enough topic, whatever the type of your business, SaaS or E-Commerce. The acquisition of a new

Aumento del Conversion Rate del 286% e diminuzione del tasso di abbandono del 57%

Aumento del Conversion Rate del 286% e diminuzione del tasso di abbandono del 57%

Conversion Rate increase by 300% and dropout rate decrease by 57%Aumento del Conversion Rate del 300% e diminuzione del tasso di abbandono del57%Come acquisire tramite Chatbot ed implementare strategie multicanaleAlexGenoveseAlex Genovese[https://alexgenovese.com/come-acquisire-tramite-chatbot-ed-implementare-strategie-multicanale/]Articolo disponibile in ItalianoT…Alex GenoveseAlex Genovese Il problema di acquisire nuovi utenti

Best Practices for using Machine Learning on E-Commerce today

Machine Learning

Best Practices for using Machine Learning on E-Commerce today

Providing a good customer experience online is one of the essential ingredients for the success of online businesses. Customer expectations have been greatly increased and these needs should be met with our products or services. Personalization can be used across a small part or entirely in category listing, emails, push

2 Data-Driven Email Marketing Automation to Uplift e-Commerce Retention

Marketing Automations

2 Data-Driven Email Marketing Automation to Uplift e-Commerce Retention

According to a Marketo study, almost 50% of companies that invested in marketing automation achieved a return on investment within the first 2 to 6 months, while 76% of companies achieved a return within the first 7 to 12 months. Once you understand your customer behaviour, you can focus your

What is RFM Analysis and Why is it so important

What is RFM Analysis and Why is it so important

Since I started to work as data-marketing consultant, one of the goal was to handle the heavy digital processing work, so that internal marketing teams have time to breathe, and focus on creating relevant strategies for each customer groups. The question I asked myself was: "how to design a

Acquiring and qualifying e-commerce leads using sales funnel and marketing automation

Marketing Automations

Acquiring and qualifying e-commerce leads using sales funnel and marketing automation

Acquisire e qualificare lead per commerce con la One Time OfferHo lavorato per clienti di quasi tutti i settori e ognuno presenta nuove sfideentusiasmanti. Grandi o piccole le aziende, hanno generalmente problematiche ben specificheritrovabili nel Conversion Rate, nel CAC (Costo di acquisizione Cliente), AOV(Valore dell’ordine medio) e LTV