Alex Genovese

The who, what, why — and WOW! — of some clients

True stories of how I helped cool people do cool stuff with their kpis.

+172.43% Conversion Rate in 2 months

The Client PC International is a popular brand and online store in South Africa for purchasing computers and laptops in-store and online. They’d worked with a couple agencies before

Uplifted by +417% the Retention Rate after a Deep Analysis of Customer Base

A few months ago I launched a retention strategy and created a post analysis after some month from launch about the uplift of retention rate. Come Analizzare gli acquisti ricorrenti

Conversion Rate increase by 286% and dropout rate decreased by 57%

Aumento del Conversion Rate del 300% e diminuzione del tasso di abbandono del 57%Come acquisire tramite Chatbot ed implementare strategie multicanaleAlex GenoveseAlex Genovese The problem of acquiring new users

How to drive a fast growth (x5) E-commerce's Sales using Marketing Automation and Sales Funnels

Acquisire e Generare vendite x5 con l’analisi dei datiAumentare le vendite di un e-commerce x5 analizzando i propri dati e applicando tattiche di marketing automation ed i funnel di

Uplift Sales Analyzing Customer Journey and UX Improvements

The Challenge Being a spin-off company of Amodio Group SpA, the expectations were really high; the main challenge was to fix previous marketing and UX issues, to uplift conversion rate